Bring your culture, purpose, and impact to life through crafted video storytelling.

We work with the kind of people who are creating a difference - both in what they do and how they do it. We offer end-to-end video storytelling, guiding you from concept to the final product. By focusing on your values, we craft creative solutions that bring your story to life, making the intangible tangible and delivering a video that resonates with your audience.

Authentic

Video storytelling builds real connections with the people who matter most. Whether it’s internal communication that inspires your team or external messages that convey your culture and impact, video speaks uniquely. Today, people choose organisations that align with their values and purpose. Authentic, human storytelling leaves a lasting impression - helping attract great talent and connect deeply with clients.

Human

In an A.I. world where content is easy to create, real value comes from telling human stories with authenticity. Rich storytelling that speaks to the heart of your work helps you stand out from mass-produced content. By focusing on genuine connections and purposeful stories, you can elevate your message in a way that truly resonates.

Personal

Creative Kind offers a truly personalised experience - from concept to production to final editing. We handle every detail, ensuring a trusted relationship from start to finish. By working with only a few clients, we can focus on understanding your story and bringing it to life. Together, we capture the moments and places that define your story, crafting it with care, depth, and connection.

The Process

1. Explore Your Story

We begin by uncovering what truly drives your story. Through listening deeply, we explore why it matters to you and why it should matter to your audience. This helps build a bridge between your purpose and their connection.

2. Define Your Message

Together, we create a brief that outlines the key message, tone, and desired impact. We decide what we want your audience to think, feel, and do when they experience your story.

3. Develop Your Voice

From there, we craft a detailed treatment or script - a roadmap that aligns with the brief and your brand’s voice.

4. Capture Authentic Moments

We handle the filming ourselves, guiding interviewees in their natural settings. Through interviews and on-location footage, we bring the story to life with genuine voices and moments.

5. Shape The Final Cut

After editing, we refine the story together to ensure it matches your brand’s identity and goals. The result is a compelling video that truly resonates with your audience.

Work

  • 'From Patient to Person'

    For Here’s Stroke Well-Being Pilot, we created a five-video series to capture qualitative and quantitative outcomes. By embedding within the project, we illustrated the transformative impact of this innovative approach to stroke care.

    Watch Una's overview

  • Guiding new care journeys

    We crafted a video to prepare patients for the new Community Appointment Day from Sussex MSK Partnership Central. With a patient’s perspective, we made this innovative care journey accessible, friendly, and impactful.

    Watch the explainer

  • Stories of quality care


    For Brighton & Hove Memory Assessment Service’s brand launch, we developed a video suite highlighting their patient-centred care. Sensitive storytelling showcased the service’s quality and impact for patients and the wider healthcare community.

    Watch 'Elspeth's Story'

Una Nicholson
Head of People, Here

"It's very strengthening and confidence-building to have one's work presented in a way that is clear, coherent, human, and that tells a really compelling story. Paul sees the strategic picture, and can do the detailed storytelling and hold it all within a field of relationship. He creates the structure and the rigour to tell the story."

Packages

The Heart of the Story

A compelling two- to three-minute video that captures your organisation’s ‘why.’

Perfect for leaders, founders, or visionaries introducing a new venture, product, or project, this package focuses on authentically communicating the purpose and passion behind your work. It’s an ideal choice for creating a concise, heartfelt narrative that explains what you’re doing and why it matters.

Investment: £2,500

The Narrative in Depth

A five- to ten-minute video offering a richer, more immersive story.

This package goes beyond a single voice to weave together multiple perspectives, ideal for documenting significant activities, events, or initiatives in greater detail. It brings your story to life with interviews, B-roll footage, and graphics, creating a nuanced, multi-faceted narrative that connects deeply with your audience.

Investment: £5,000

The Full Story Suite

A comprehensive suite of five-minute video stories capturing multi-perspective, detailed documentation.

This package provides a full, rich exploration of a project or idea from multiple angles. Featuring a series of video stories, each capturing a unique perspective or stakeholder view, it’s designed to offer a complete, layered narrative that brings every facet of your story to life. Ideal for projects needing in-depth storytelling across various voices and contributions.

Investment: £10,000

About me

Creative Kind was founded by me, Paul Macauley. I am a storyteller and collaborator who loves creating something new alongside others.

I started Creative Kind to work with care and humanity, to build authentic relationships, and to create with purpose. With a background in organisational development, culture, and communications, I focus on helping organisations connect through meaningful video.

I’m also an award-winning writer and maker, and you can see some of my creative work here.

Contact

If you'd like to collaborate on creating a narrative for your organisation, it all starts with a simple conversation. We’d love to hear your ideas and explore how we can bring them to life.